NASA held a contest to name a new "node" being added to the International Space Station next year. NASA tried to guide voters in the right direction.
The name should reflect the spirit of exploration and cooperation embodied by the space station, and follow in the tradition set by Node 1- Unity- and Node 2- Harmony.
But instead, two hundred thousand of the Colbert Report faithful voted for their own write-in nomination, "Colbert," over NASA's genteel suggestions, Earthrise, Legacy, Serenity and Venture.
Lesson learned: NASA's latest Name The Rover contest, which is running all this week, isn't taking write-ins.
Of course, NASA doesn't actually have to yield to the power of the people. We'll have to wait and see how they wiggle out of this sticky PR situation. And next time, perhaps they'll remember leave the big naming decisions in the capable hands of Siberian orphan children.
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